More than competition : exploring stakeholder identities at a grassroots cause-related sporting event

Denise Linda Parris; Stephen L. Shapiro; Jon Welty Peachey; Josh Bowers; Adrien Bouchet

Year of publication:	2015
Authors:	Parris, Denise Linda ; Shapiro, Stephen L. ; Welty Peachey, Jon ; Bowers, Josh ; Bouchet, Adrien
Subject:	Grassroots sporting events \| Non-profit management \| Cause-related marketing \| Action sports \| Lifestyle marketing \| Identity theory \| Social capital theory \| Sozialkapital \| Social capital \| Cause-Related Marketing \| Stakeholder \| Sportveranstaltung \| Sport event \| Sport \| Sports \| Lebensstil \| Lifestyle \| Nonprofit-Organisation \| Nonprofit organization \| Marketingmanagement \| Marketing management \| Nonprofit-Marketing \| Nonprofit marketing \| Corporate Social Responsibility \| Corporate social responsibility \| Konsumentenverhalten \| Consumer behaviour \| Sportmarketing \| Sports marketing

Online Resource

Check full text access |

More access options

link.springer.com

Check Google Scholar

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Notes:	Systemvoraussetzung: Acrobat Reader
Other identifiers:	10.1007/s12208-015-0129-4 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011410737

A service of the