More than machines : the role of the future retail salesperson in enhancing the customer experience
Alec Pappas, Elena Fumagalli, Maria Rouziou, Willy Bolander
| Year of publication: |
2023
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|---|---|
| Authors: | Pappas, Alec ; Fumagalli, Elena ; Rouziou, Maria ; Bolander, Willy |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 99.2023, 4, p. 518-531
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| Subject: | Artificial intelligence | Customer experience | Retail | Salesperson | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Künstliche Intelligenz | Verkaufspersonal | Salespeople |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2023.10.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014465643