More than what meets the eye : understanding the effects of poly-contextual cues in online fashion retailing
Eunsoo Baek, Zhihong Huang, Seung Hwan (Mark) Lee
| Year of publication: |
2021
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|---|---|
| Authors: | Baek, Eunsoo ; Huang, Zhihong ; Lee, Seung Hwan Mark |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 60.2021, p. 1-9
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| Subject: | Comsumption context | Consumption vision | Contextual cue | Online retailing | Processing styles | Product display | Online-Handel | Konsumentenverhalten | Consumer behaviour | Textilhandel | Textile distribution | Mode | Fashion | Einzelhandel | Retail trade | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102504 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012502722