More than words : the influence of affective content and linguistic style matches in online reviews on conversion rates
Stephan Ludwig, Ko de Ruyter, Mike Friedman, Elisabeth C. Brüggen, Martin Wetzels ...
| Year of publication: |
2013
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|---|---|
| Authors: | Ludwig, Stephan ; Ruyter, Ko de ; Friedman, Mike ; Brüggen, Elisabeth C. ; Wetzels, Martin |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 77.2013, 1, p. 87-103
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| Subject: | Virales Marketing | Viral marketing | Emotion | Sprache | Language | Kaufentscheidung | Purchase decision | Online-Handel | Online retailing | Buchhandel | Book trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009725642