More Than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates
| Year of publication: |
2013
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|---|---|
| Authors: | Ludwig, Stephan ; de Ruyter, Ko ; Friedman, Mike ; Brüggen, Elisabeth C ; Wetzels, Martin ; Pfann, Gerard |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 77.2013, 1, p. 87-103
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