More the merrier : effects of plural brand names on perceived entitativity and brand attitude
Tanvi Gupta, Shirley (Shuo) Chen, Smaraki Mohanty
| Year of publication: |
2025
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|---|---|
| Authors: | Gupta, Tanvi ; Chen, Shirley ; Mohanty, Smaraki |
| Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 35.2025, 1, p. 150-157
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| Subject: | brand name | entitativity | linguistics | morphology | premium brands | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Linguistik | Linguistics | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1409 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015358352