Motivation and cognitive structures of store versus manufacturer brand consumers
Year of publication: |
July-August 2015
|
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Authors: | Krystallis, Athanasios |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 14.2015, 4, p. 270-284
|
Subject: | Handelsmarke | Store brand | Verkaufsförderung | Sales promotion | Direktvertrieb | Direct selling | Konsumentenverhalten | Consumer behaviour | Motivation | Kognition | Cognition |
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