Motivation for users' knowledge-sharing behavior in virtual brand communities : a psychological ownership perspective
Ying Jiang, Junyun Liao and Jiawen Chen, Yanghong Hu and Peng Du
| Year of publication: |
2022
|
|---|---|
| Authors: | Jiang, Ying ; Liao, Junyun ; Chen, Jiawen ; Hu, Yanghong ; Du, Peng |
| Subject: | Brand community | Knowledge-sharing behavior | Offline brand activity | Psychological needs | Psychological ownership | Self-determination theory | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Motivation | Wissenstransfer | Knowledge transfer | Markenartikel | Brand | Arbeitspsychologie | Organizational psychology | Persönlichkeitspsychologie | Personality psychology |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-06-2021-0436 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013552984