Motivations of experienced leisure travellers : a means-end chain study on the Chinese outbound market
Year of publication: |
2019
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Authors: | Jiang, Shan ; Scott, Noel ; Ding, Peiyi |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 25.2019, 2, p. 225-238
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Subject: | Chinese outbound market | hard laddering | means-end chain theory | soft laddering | travel motivation | Urlaubsverhalten | Holiday behaviour | China | Internationaler Tourismus | International tourism | Konsumentenverhalten | Consumer behaviour |
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