Motive-based taxonomy of professional softball fans : a segmentation study
Ceyda Mumcu, Nancy Lough and Michelle Coyner
| Year of publication: |
2022
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|---|---|
| Authors: | Mumcu, Ceyda ; Lough, Nancy ; Coyner, Michelle |
| Published in: |
International journal of sport management and marketing : IJSMM. - Genève : Inderscience Enterprises, ISSN 1740-2808, ZDB-ID 2193548-8. - Vol. 22.2022, 3/4, p. 161-188
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| Subject: | fan segments | market segmentation | women’s sport | softball | cluster analysis | Marktsegmentierung | Market segmentation | Clusteranalyse | Cluster analysis | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Frauen | Women | Profisport | Professional sports | Weibliche Arbeitskräfte | Women workers | Ballsport | Ball game | Sportveranstaltung | Sport event | Sportmarketing | Sports marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSMM.2022.10048697 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013362580