Moving from multi-channel to omni-channel retailing : special issue introduction
Park Thaichon, Ian Phau, Scott Weaven
| Year of publication: |
2022
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|---|---|
| Authors: | Thaichon, Park ; Phau, Ian ; Weaven, Scott |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 65.2022, p. 1-3
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| Subject: | Multi-channel | Multichannel | Omni-channel | Omnichannel | Retailing | Technology | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102311 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013169698