Moving the needle : publishing academic-practitioner research in Industrial Marketing Management
Michel van der Borgh, Tobias Schäfers, Adam Lindgreen, C. Anthony Di Benedetto
| Year of publication: |
2022
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|---|---|
| Authors: | Borgh, Michel van der ; Schäfers, Tobias ; Lindgreen, Adam ; Di Benedetto, C. Anthony |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 103.2022, p. A1-A6
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| Subject: | Academic-practitioner | Relevance | Research | Rigor | Bibliometrie | Bibliometrics | B-to-B-Marketing | Business-to-business marketing | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.03.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013255660