Moving to a multichannel and multiplatform company in the emerging and digital media ecosystem : the case of Mediaset Group
Year of publication: |
2010
|
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Authors: | Colapinto, Cinzia |
Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 12.2010, 2, p. 59-75
|
Subject: | Privater Rundfunksender | Commercial broadcasting | Innovation | Vertriebsweg | Distribution channel | Geschäftsmodell | Business model | Italien | Italy |
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