Multi-bidding strategy in sponsored search auctions
Tian-ming Bu; Xiaotie Deng; Qi Qi
| Year of publication: |
2012
|
|---|---|
| Authors: | Bu, Tian-ming ; Deng, Xiaotie ; Qi, Qi |
| Published in: |
Journal of combinatorial optimization. - Norwell, Mass. : Springer Science + Business Media, ISSN 1382-6905, ZDB-ID 1339574-9. - Vol. 23.2012, 3, p. 356-372
|
| Subject: | Suchmaschine | Search engine | Auktionstheorie | Auction theory | Online-Marketing | Internet marketing | Nash-Gleichgewicht | Nash equilibrium |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009512123