Multi-Channel Distribution and How to Maximise its Application
Year of publication: |
2009-11-01
|
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Authors: | Barrett, Peter |
Institutions: | International Association for the Study of Insurance Economics |
Subject: | Prozessmanagement | workflow management | Produktmanagement | Direktmarketing | direct marketing | Marketing-Mix | Mehrgleisiger Vertrieb | sales and distribution |
Extent: | 1201152 bytes 12 p. application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Classification: | Product policy ; Sales and distribution ; Individual Working Papers, Preprints ; No country specification |
Source: | USB Cologne (business full texts) |
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