Multi-channel management and its impact on customers' purchase behavior
Bernd Skiera; Sonja Gensler
| Year of publication: |
2004
|
|---|---|
| Authors: | Skiera, Bernd ; Gensler, Sonja |
| Published in: |
Modern concepts of the theory of the firm : managing enterprises of the New Economy ; with 82 tables. - Berlin : Springer, ISBN 3-540-40509-7. - 2004, p. 122-137
|
| Subject: | self selection | Selbstselektion | Vertriebsweg | Distribution channel | Kundenanalyse | Customer analysis | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Schätzung | Estimation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturanghaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001802225