Multi-channel retailing and customer satisfaction : implications for e-CRM
Year of publication: |
2009
|
---|---|
Authors: | Warrington, Patricia T. ; Gangstad, Elizabeth ; Feinberg, Richard A. ; Ruyter, Ko de |
Published in: |
Contemporary research in e-branding. - Hershey, Pa. : Information Science Reference, ISBN 978-1-59904-815-4. - 2009, p. 280-291
|
Subject: | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Wettbewerbsvorteil | Competitive advantage | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | USA | United States |
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