Multi-event ethnography: doing research in pluralistic settings

Purpose – The purpose of this paper is to overcome the challenges of doing research in pluralistic settings by performing multi-event ethnographies. The proposal redirects the efforts of longitudinal data collection toward field-configuring events (FCEs), wherein multiple organizations with divergent perspectives over an issue are strategizing in concentrated efforts, at the same time and space. The authors apply traditional ethnographic tools in this understudied setting. On the one hand, these tools allow for a thick description that results in in-depth accounts of actors within FCEs. On the other hand, they provide flexibility because they can be used in complementary ways. Design/methodology/approach – The authors propose the use of three interconnected ethnographic tools in multiple events: shadowing, practitioner's diary and researcher's reflexive journal. Findings – The illustration of an ongoing research project showed how the approach helped the researchers to follow a practitioner in multiple discursive spaces but also to see how the practitioner, even with a different status in a later FCE, transported a deviant practice that denounces his persistent disadvantaged position in the field. The approach delineated here allowed the researchers to open a new window for the appreciation of the activities of marginal actors fighting against hegemonic discourses. Research limitations/implications – The application of the shadowing technique might be challenging. Attention might also be paid to the implications of previous FCEs to current dynamics. Practical implications – The tools developed in this approach have a large potential to have practical implications, as the practitioner accounts of the phenomenon in question are at the center of the data collection and analysis. Originality/value – The proposal contributes to the literature on organizational ethnography by drawing attention to the importance of tracking multiple events, not only different sites, to unveil organizational practices in pluralistic settings as events progress over time.