Multi-generation sponsorship : awareness, attitudes and purchase intentions in successive generations
Year of publication: |
2021
|
---|---|
Authors: | Koronios, Konstantinos ; Dimitropoulos, Panagiotis ; Douvis, John ; Papadopoulos, Andreas ; Papaloukas, Marios-Daniil ; Ratten, Vanessa |
Published in: |
Transforming relationship marketing : strategies and business models in the digital age. - London : Routledge, ISBN 978-0-367-54817-9. - 2021, p. 43-51
|
Subject: | Sponsoring | Sponsorship | Bewertung | Evaluation |
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