Multi-homing on SNSs : the role of optimum stimulation level and perceived complementarity in need gratification
Rui Gu, Lih-Bin Oh, Kanliang Wang
| Year of publication: |
September 2016
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| Authors: | Gu, Rui ; Oh, Lih-Bin ; Wang, KanLiang |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 53.2016, 6, p. 752-766
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| Subject: | Social networking site | Multi-homing intention | Multiple usage | IT adoption and use | Service complementarity | Optimum stimulation level | Konsumentenverhalten | Consumer behaviour | Motivation | Social Web | Social web | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2016.02.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011576963