Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers
Jonas Colliander, Magnus Söderlund and Stefan Szugalski (Center for Consumer Marketing, Stockholm School of Economics, Stockholm, Sweden)
| Year of publication: |
2016
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|---|---|
| Authors: | Colliander, Jonas ; Söderlund, Magnus ; Szugalski, Stefan |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 33.2016, 3, p. 162-171
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| Subject: | Perceived Justice | Loyalty programs | Multi-level loyalty programs | Social comparison | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Gerechtigkeit | Justice |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-03-2015-1349 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011523178