A multi-objective optimisation model for assignment of service to bank customers by using data mining and simulation
| Year of publication: |
2018
|
|---|---|
| Authors: | Firouzabadi, Seyed Mohammad Ali Khatami ; Taghavifard, Mohammad Taghi ; Sajjadi, Seyed Khalil ; Soufi, Jahanyar Bamdad |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 11.2017/2018, 3, p. 237-255
|
| Subject: | clustering | multi-objective | assignment model | optimisation via simulation | bank customers | Simulation | Data Mining | Data mining | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Mathematische Optimierung | Mathematical programming | Bank | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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