Multi-period media planning for multi-products incorporating segment specific and mass media
Arshia Kaul, Sugandha Aggarwal, Mohan Krishnamoorthy, P.C. Jha
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Kaul, Arshia ; Aggarwal, Sugandha ; Krishnamoorthy, Mohan ; Jha, P. C. |
| Published in: |
Recent advances in optimization theory and applications. - New York, NY, USA : Springer. - 2018, p. 317-359
|
| Subject: | Mediensektor | Media industries | Kommunikationsmedien | Communication media | Werbeträger | Advertising media | Mehrproduktfertigung | Multiproduct production | Marketingmanagement | Marketing management | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/s10479-018-2771-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011943548