Multi-stakeholder brand narratives : an analysis of the construction of artistic brands
Year of publication: |
2015
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Authors: | Preece, Chloe ; Kerrigan, Finola |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 11/12, p. 1207-1230
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Subject: | artists | art market | branding | stakeholder | brand narrative | biographical methods | Markenführung | Brand management | Stakeholder | Künstler | Artists | Kunst | Arts | Narrative Methode | Narrative method | Markenartikel | Brand |
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