Multiattribute decisions in marketing : a measurement approach
Paul E. Green; Yoram Wind. With contrib. by J. Douglas Carroll
| Year of publication: |
1973
|
|---|---|
| Authors: | Green, Paul E. ; Wind, Yoram |
| Publisher: |
Hinsdale, Ill. : The Dryden Pr. |
| Subject: | Entscheidung | Verbraucher | Marktforschung | Decision | Messung | Measurement | Entscheidungstheorie | Decision theory | Marketing | Marketingmanagement | Marketing management | Entscheidungsprozess |
| Extent: | XVII, 396 S graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliography: p. 374-387 Bibliogr. S. 373-387 |
| ISBN: | 0-03-091915-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000055706