Multichannel banking and customer experience : a literature review of channels as a moderator
Nidhi Verma and Mandeep Kaur
| Year of publication: |
2022
|
|---|---|
| Authors: | Verma, Nidhi ; Kaur Ghuman, Mandeep |
| Published in: |
Integrating new technologies in international business : opportunities and challenges. - Palm Bay, FL : Apple Academic Press, ISBN 978-1-77188-957-5. - 2022, p. 119-130
|
| Subject: | Bankmarketing | Bank marketing | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1201/9781003130352-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014382880