Multichannel customer purchase behavior and long tail effects in the fashion goods market
Brian Ratchford, Gonca Soysal, Alejandro Zentner
| Year of publication: |
2023
|
|---|---|
| Authors: | Ratchford, Brian Thomas ; Soysal, Gonca ; Zentner, Alejandro |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 99.2023, 1, p. 46-65
|
| Subject: | Assortment | E-Commerce | Fashion goods | Inventory | Long tail theory | Multichannel customer behavior | Omnichannel retailing | Sales concentration | Mode | Fashion | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Multikanalvertrieb | Multichannel strategy | Electronic Commerce | E-commerce | Nischenstrategie | Niche marketing strategy | Beziehungsmarketing | Relationship marketing | Textilhandel | Textile distribution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2022.06.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014283357