Multichannel integration through innovation capability in manufacturing SMEs and its impact on performance
Diana Kolbe, Haydeé Calderón and Marta Frasquet
| Year of publication: |
2022
|
|---|---|
| Authors: | Kolbe, Diana ; Calderón Garcia, Haydée ; Frasquet Deltoro, Marta |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 1, p. 115-127
|
| Subject: | Innovation capability | Manufacturing SMEs | Multichannel integration | Performance | KMU | SME | Innovation | Industrie | Manufacturing industries | Unternehmenserfolg | Firm performance | Innovationsmanagement | Innovation management | Capability-Ansatz | Capability approach | Mittelständische Industrie |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-04-2020-0204 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012797117