Multichannel marketing : the operational construct and firms' motivation to adopt
Year of publication: |
November 2016
|
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Authors: | Chen, Shan ; Lamberti, Lucio |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 24.2016, 7, p. 594-616
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Subject: | multichannel marketing | operational construct | motivation | definition | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management |
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