Multichannel marketing : mindset and program development
Bruce D. Weinberg, Salvatore Parise and Patricia J. Guinan
| Year of publication: |
2009
|
|---|---|
| Authors: | Weinberg, Bruce D. ; Parise, Salvatore ; Guinan, Patricia J. |
| Published in: |
Marketing-mix strategies - distribution strategy and pricing strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 74-88
|
| Subject: | Vertriebsweg | Distribution channel | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836423