Multichannel personalization : identifying consumer preferences for product recommendations in advertisements across different media channels
Timo Schreiner, Alexandra Rese, Daniel Baier
| Year of publication: |
2019
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|---|---|
| Authors: | Schreiner, Timo ; Rese, Alexandra ; Baier, Daniel |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 48.2019, p. 87-99
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| Subject: | Personalization | Product recommendation | Multichannel | Avoidance of advertising | Digital natives | Gender differences | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Personalisierung | Werbung | Advertising | Werbewirkung | Advertising effects | Geschlecht | Gender | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.02.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012001284