Multichannel strategies for managing the profitability of business-to-business customers
Justin M. Lawrence, Andrew T. Crecelius, Lisa K. Scheer, and Ashutosh Patil
| Year of publication: |
2019
|
|---|---|
| Authors: | Lawrence, Justin M. ; Crecelius, Andrew T. ; Scheer, Lisa K. ; Patil, Ashutosh |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 56.2019, 3, p. 479-497
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| Subject: | business-to-business | customer relationship management | discounting | e-commerce | multichannel | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Multikanalvertrieb | Multichannel strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243718816952 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012177568