Multicultural marketplaces : new territory for international marketing and consumer research
Year of publication: |
2015
|
---|---|
Authors: | Demangoet, Catherine ; Broderick, Amanda J. ; Craig, C. S. |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 32.2015, 2, p. 118-140
|
Subject: | International marketing | Cultural diversity | Multicultural marketplaces | Intergroup relations | Multicultural competence | Transnational networks | Internationales Marketing | Interkulturelle Beziehungen | Cross-cultural relations | Konsumentenverhalten | Consumer behaviour | Multikulturelle Gesellschaft | Multicultural society | Interkulturelles Management | Cross-cultural management | Interkulturelle Kompetenz | Cross-cultural competence | Kulturelle Identität | Cultural identity |
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