Multifactor analysis of online reputation as a tool for enhancing competitiveness of subjects from automotive industry
Year of publication: |
2017
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Authors: | Dorčák, Peter ; Markovič, Peter ; Pollák, František |
Published in: |
Ekonomický časopis : časopis pre ekonomickú teóriu, hospodársku politiku, spoločensko-ekonomické prognózovanie. - Bratislava : Slovak Acad. Press, ISSN 2729-7470, ZDB-ID 2058973-6. - Vol. 65.2017, 2, p. 173-186
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Subject: | reputation | reputator | internet | automotive | competition | Kfz-Industrie | Automotive industry | Reputation | Firmenimage | Corporate reputation | Internet | Internationaler Wettbewerb | International competition | Wettbewerb | Competition |
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