Multifactor synergistic influence of data intelligence on consumer mobile shopping
Junhong He, Zengpeng Liu, Fu Li, Huijian Fu, Yang Zhou
| Year of publication: |
2024
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|---|---|
| Authors: | He, Junhong ; Liu, Zengpeng ; Li, Fu ; Fu, Huijian ; Zhou, Yang |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 5, p. 2234-2251
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| Subject: | Mobile Business | Mobile business | Big Data | Big data | Direktmarketing | Direct marketing | Konsumentenverhalten | Consumer behaviour | Emotion | Befragung | Interview | China | 2019 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2334 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015110732