A multilayer, multimethod web and language accessibility analysis of US nonprofit organization websites : considerations for the marketing and promotion of online giving
A.M. Mason, Lauren Baldwin, Tatum Ahring
| Year of publication: |
2025
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|---|---|
| Authors: | Mason, A. M. ; Baldwin, Lauren ; Ahring, Tatum |
| Published in: |
Journal of philanthropy. - Hoboken, NJ : Wiley, ISSN 3064-7878, ZDB-ID 3207188-7. - Vol. 30.2025, 1, Art.-No. e70007, p. 1-11
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| Subject: | aging populations | donors | language accessibility | nonprofit marketing | web accessibility | Nonprofit-Organisation | Nonprofit organization | Website | Nonprofit-Marketing | Nonprofit marketing | Social Web | Social web | Sprache | Language | Internet | Online-Marketing | Internet marketing | USA | United States | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/nvsm.70007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210518