A Multimethod Approach for Creating New Business Models: The General Motors OnStar Project - GM used various modeling methods to determine its strategy for establishing and marketing its OnStar communications system, which has an 80 percent share of the emerging telematics market.
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|Authors:||Barabba, Vince ; Huber, Chet ; Cooke, Fred ; Pudar, Nick ; Smith, Jim ; Paich, Mark|
Interfaces : the INFORMS journal on the practice of operations research. - Linthicum, Md : INFORMS, ISSN 0092-2102, ZDB-ID 1207854. - Vol. 32.2002, 1, p. 20-34
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