Multimodal destination image and user engagement : a sequential research design
Jie Tan, Mingming Cheng, Ji Chen, Jingjie Zhu, Qinglin Yu, Sichao Chen
| Year of publication: |
2025
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|---|---|
| Authors: | Cheng, Mingming ; Chen, Ji ; Zhu, Jingjie ; Yu, Qinglin ; Chen, Sichao |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 2001580-X. - Vol. 111.2025, Art.-No. 105209, p. 1-19
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| Subject: | Auditory | Destination image | Multimodal data fusion | Social media engagement | Textual | Video | Visual | Social Web | Social web | Destinationsmanagement | Destination management | Markenimage | Brand image | Online-Marketing | Internet marketing | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Kundenintegration | Customer integration | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2025.105209 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015434172