Multinational product strategy : a typology for analysis of worldwide product innovation and diffusion
Georges Leroy
| Year of publication: |
1976
|
|---|---|
| Authors: | Leroy, Georges |
| Publisher: |
New York, NY [u.a.] : Praeger Publ. |
| Subject: | Unternehmung internationale | Innovation | Vereinigte Staaten | Multinationales Unternehmen | Transnational corporation | Innovationsdiffusion | Innovation diffusion | Produktentwicklung | New product development | Welt | World | Theorie | Theory | Produktmanagement | Product management | Investitionspolitik | Produktinnovation |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XVII, 220 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 206 - 211 |
| ISBN: | 0-275-55990-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013481835