Multinationals in Central and Eastern Europe: a case study of international expansion by a Slovenian retailer
Year of publication: |
2008
|
---|---|
Authors: | Vodlan, Mateja ; Vida, Irena |
Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 2464915-6. - Vol. 22.2008, p. 137-157
|
Subject: | Internationaler Markteintritt | International market entry | Handelskette | Retail chain | Slowenisch | Slovenian | Südosteuropa | Southeastern Europe |
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