Multinationals' value chain configuration for product diversification in emerging markets : Western firms in China
Sarah Franz, Axele Giroud and Inge Ivarsson
| Year of publication: |
2024
|
|---|---|
| Authors: | Franz, Sarah ; Giroud, Axele ; Ivarsson, Inge |
| Published in: |
Multinational business review. - Bingley : Emerald, ISSN 2054-1686, ZDB-ID 2070887-7. - Vol. 32.2024, 1, p. 65-97
|
| Subject: | China | Emerging markets | Entry mode | Externalisation | Integration | Internalisation | Market expansion | Multinational corporations (MNCs) | Product diversification | Separation | Value chain configuration | Multinationales Unternehmen | Transnational corporation | Betriebliche Wertschöpfung | Value creation | Schwellenländer | Emerging economies | Diversifikation | Diversification | Internationaler Markteintritt | International market entry | Auslandsinvestition | Foreign investment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MBR-07-2022-0093 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015199602