Multinomial logit models in marketing : from fundamentals to state-of-the-art
by Ossama Elshiewy, Daniel Guhl and Yasemin Boztuğ
| Year of publication: |
2017
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|---|---|
| Authors: | Elshiewy, Ossama ; Guhl, Daniel ; Boztuğ, Yasemin |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 39.2017, 3, p. 32-49
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| Subject: | Multinomial Logit Models | Brand Choice | Discrete Choice Models | Consumer Heterogeneity | Logit-Modell | Logit model | Konsumentenverhalten | Consumer behaviour | Diskrete Entscheidung | Discrete choice | Markenartikel | Brand | Marktforschung | Market research | Mikroökonometrie | Microeconometrics | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011780892