Multiproduct price optimization and competition under the nested logit model with product-differentiated price sensitivities
Year of publication: |
2014
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Authors: | Gallego, Guillermo ; Wang, Ruxian |
Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 62.2014, 2, p. 450-461
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Subject: | substitutable products | multiproduct pricing | attraction model | nested logit model | multinomial logit model | Logit-Modell | Logit model | Theorie | Theory | Mehrproduktfertigung | Multiproduct production | Preismanagement | Pricing strategy |
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