Multirooming : generating e-satisfaction throughout omnichannel consumer journey design and online customer experience
Miguel Angel Moliner and Vicent Tortosa-Edo
| Year of publication: |
2024
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|---|---|
| Authors: | Angel Moliner, Miguel ; Tortosa-Edo, Vicent |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 18.2024, 3, p. 349-369
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| Subject: | E-Satisfaction | Multirooming | Omnichannel journey design | Online experience | Showrooming | Webrooming | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Multikanalvertrieb | Multichannel strategy | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Electronic Commerce | E-commerce | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-05-2023-0149 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015062109