Multiscreen services : user-centric marketing strategies
Year of publication: |
2014
|
---|---|
Authors: | Shin, Donghee |
Published in: |
Policy and marketing strategies for digital media. - New York, NY [u.a.] : Routledge, ISBN 978-0-415-74771-4. - 2014, p. 280-296
|
Subject: | Telekommunikationsdienst | Telecommunications services | Digitaler Rundfunk | Digital broadcast | Marketingmanagement | Marketing management | Innovationsakzeptanz | Innovation adoption | Südkorea | South Korea |
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