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Multisensory product design : an eye-tracking experiment on driving safety and product evaluation

Prof. Dr. Klaus-Peter Wiedmann, M.Sc. Janina Haase, M.Sc. Jannick Bettels
Year of publication:
Dezember 2018
Authors: Wiedmann, Klaus-Peter ; Haase, Janina ; Bettels, Jannick
Published in:
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung. - Hamburg : New-Business-Verl., ISSN 1436-798X, ZDB-ID 1473197-6. - Vol. 64.2018, 4, p. 6-13
Subject: Sensory marketing | Product design | Eye-tracking | Driving safety | Automotive | Produktgestaltung | Konsumentenverhalten | Consumer behaviour | Kfz-Industrie | Automotive industry | Wahrnehmung | Perception | Visuelle Wahrnehmung | Visual perception | Produktentwicklung | New product development
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