Multistage decision processes : the impact of attribute order on how consumers mentally represent their choice
Rom Y. Schrift, Jeffrey R. Parker, Gal Zauberman, Shalena Srna
| Year of publication: |
April 2018
|
|---|---|
| Authors: | Schrift, Rom Y. ; Parker, Jeffrey R. ; Zauberman, Gal ; Srna, Shalena |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 44.2018, 6, p. 1307-1324
|
| Subject: | multistage decisions | mental representations | categorization | decision tree | phased decisions | replacement choice | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Entscheidungstheorie | Decision theory | Experiment | Entscheidungsbaum | Decision tree | Kognition | Cognition | Entscheidung unter Unsicherheit | Decision under uncertainty | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucx099 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011844193