Multivariate Werbewirkungskontrolle : Konzepte zur Auswertung von Werbetests
Manfred Schwaiger
| Year of publication: |
1997
|
|---|---|
| Authors: | Schwaiger, Manfred |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Werbewirkung | Advertising effects | Marktforschung | Market research | Clusteranalyse | Cluster analysis | Präferenztheorie | Theory of preferences | Theorie | Theory | Schätzung | Estimation | Deutschland | Germany | Werbeerfolgskontrolle | Werbewirkungsanalyse | Multivariate Analyse | Methode |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [d-nb.info] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVIII, 296 S Ill., graph. Darst |
|---|---|
| Series: | Neue betriebswirtschaftliche Forschung : Nbf. - Wiesbaden : Gabler, ISSN 0175-8802, ZDB-ID 552571-8. - Vol. 231 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Augsburg, Univ., Habil.-Schr., 1997 |
| Notes: | Literaturverz. S. [259] - 290 Literaturverz. S. 259 - 290 kart. : DM 118.00, sfr 118.00, S 921.00 |
| ISBN: | 3-409-12841-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000634725