Museum visitors' heterogeneity and experience processing
José L. Ruiz-Alba, Alireza Nazarian, Miguel A. Rodríguez-Molina, Luisa Andreu
| Year of publication: |
2019
|
|---|---|
| Authors: | Ruiz-Alba, José L. ; Nazarian, Alireza ; Rodríguez-Molina, Miguel A. ; Andreu, Luisa |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 78.2019, p. 131-141
|
| Subject: | Co-creation | Service experience | Heterogeneity | Segmentation | Consumer behaviour | Konsumentenverhalten | Museum | Kundenintegration | Customer integration | Urlaubsverhalten | Holiday behaviour | Marktsegmentierung | Market segmentation | Experiment | Event-Marketing | Event marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2018.12.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012012724