Museums and social media : the case of the Museum of Natural History of Florence
Year of publication: |
2015
|
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Authors: | Lazzeretti, Luciana ; Sartori, Andrea ; Innocenti, Niccolò |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 12.2015, 3, p. 267-283
|
Subject: | Social media | Museums | Communication | Interactivity | Museum | Social Web | Social web | Subvention | Subsidy | Öffentlichkeitsarbeit | Public relations | Online-Marketing | Internet marketing |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1007/s12208-015-0136-5 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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